Vice President, Agri-business & International Trade
Senior specialist in agri-food, CPG and retail trade marketing, using strategic planning and innovative thinking to drive business value for clients.
For more than 20 years, Pereina has designed and led successful campaigns driving business results for a diverse roster of clients. With a background in CPG marketing, she specializes in food and agriculture, working for domestic and international associations, boards and businesses.
Pereina’s programs educate and engage audiences in many ways — from farm tours and trade shows to fully integrated consumer and retail programs. Her strategic planning skills and innovative thinking enable clients to reach their business objectives through innovative, sustainable strategies.
In a career fuelled by service excellence, collaboration, team spirit and creativity, Pereina has led her teams to many award-winning successes, including Best Creative Campaign of the Year. Not only has she earned the industry’s highest awards, but she has also delivered consistent business growth and value for clients.
Area of Expertise
- Agribusiness, Food & CPG Marketing
- Strategic Communication Planning
- Marketing Communication
- Integrated Campaign Development
- Retail Trade Program Development
- Accredited in Public Relations (APR)
- York University: Honours Bachelor of Arts (B.A), Mass Communication and Political Science
- Humber College: Post-graduate certificate, Public Relations
"The important thing is not to stop questioning. Curiosity has its own reason for existing." – Albert Einstein
Get in Touch
Every relationship starts with a conversation. Drop us a line and let’s talk.
An Argyle team member will respond personally as soon as possible. If your matter is urgent, please also call us at (202) 494-4070.