Empathy, agility & a “jump ball” moment.
Brand, reputation and the seventh hole: What a professional golfer taught me about corporate character
We often think brand and reputation are interchangeable, but there is a huge difference in how you want to be perceived and what audiences, consumers and stakeholders really think about you.
Our CEO Dan Tisch sat down with the Ethical Voices podcast to discuss some of the ethical challenges that PR agencies face.
As the former national media relations manager for McDonald’s Restaurants of Canada, I’ve had an insider’s view at how big corporations both prepare and respond in real time to issues and crises, both globally and locally.
Among the endless stream of look-alike COVID-19 emails from organizations, one struck me like a bolt of lightning.