Found 28 results
Inflations Tops Covid-19 as Primary Public Concern in 2022: New Argyle-Leger Survey
While many fear the pandemic will continue to hurt the economy, two-thirds cite price hikes as their #1 concern
Leadership through communication: Six things leaders can control in 2022
As the world enters the third year of the COVID-19 pandemic, making predictions seems riskier than opening a lunch counter in a food court. There are three big reasons for this. The first is projection bias: the assumption that our current emotions, habits and preferences will continue indefinitely, or that we’ll automatically snap back to earlier attitudes and behavior. The second is the persistence of events that humanity can influence but not control — from extreme weather to new variants of viruses. The third is the continuing holding pattern as we wait for the pandemic to recede [...]
Argyle strengthens reputation risk expertise with two key U.S. hires
Harlan Loeb and Brittany Mason build on the firm’s strong corporate advisory capabilities.
Nearly Half of Americans Favor Mandatory COVID-19 Vaccinations for University Students: Study
While many are supportive, Americans remain heavily divided on the issue ahead of campus re-openings
Brittany Mason
Brittany is a crisis management strategist who helps clients manage their reputations across critical moments. She is a trusted advisor to C-Suites and boards when a steady, seasoned partner is especially needed. Her strategic counsel and communications support span a variety of issues, special situations, and sectors. Brittany primarily focuses on matters involving technology, healthcare, and finance and has deep experience in litigation, cybersecurity and data privacy issues. She specializes in strategy development, risk audits, and scenario planning. Prior to joining Argyle, Brittany was a member of Edelman’s global Crisis and Risk team. She also previously worked at a Washington [...]
Workers endorse their employers’ pandemic performance: Study
83% of Americans agree employer has managed COVID crisis well Even after a year of unprecedented and continuing disruption to workplaces everywhere, U.S. employees give their employers strong marks for their management during the COVID-19 pandemic, according to a new North American study. In the Argyle Public Relationships Index™, a Leger survey conducted for Argyle, a leading North American reputation, communication, engagement advisory firm, 83 percent of Americans and 77 percent of Canadians agree that “my employer has managed the COVID-19 crisis well,” compared with just 13 percent and 19 percent who disagree in the respective countries. [...]
Anticipating the Challenges Posed by Good Intentions
Corporate ESG opportunities don’t come without risk.
Pereina Choudhury
For more than 20 years, Pereina has designed and led successful campaigns driving business results for a diverse roster of clients. With a background in CPG marketing, she specializes in food and agriculture, working for domestic and international associations, boards and businesses. Pereina’s programs educate and engage audiences in many ways — from farm tours and trade shows to fully integrated consumer and retail programs. Her strategic planning skills and innovative thinking enable clients to reach their business objectives through innovative, sustainable strategies. In a career fuelled by service excellence, collaboration, team spirit and creativity, Pereina has led her teams [...]
Navigating Crisis and Reputation Risk in 2021
Argyle SVP Robert Gemmill shares his insights on crisis and reputation risk with GAM Graphics and Marketing magazine.
Leadership diversity: It’s not about appearance; it’s about performance.
For those of us in the business of safeguarding and building positive corporate reputations, the issue of board and executive diversity has become impossible to ignore. But the real goal isn’t just reputational gain; it’s performance.
