Social marketing achieves positive, sustained and measurable behaviour change in individuals, communities and society. Argyle’s approach is grounded in research and powered by strategic thinking and creative problem-solving — all informed by more than 20 years of breakthrough client campaigns. Argyle’s work wins awards, helps clients achieve their goals, and enables Canadians to live healthier lives.

Services

Research and Evaluation:

Gathering, translating and applying knowledge and measurable insights gained through tools from focus groups and surveys to environmental scans.

Marketing Communications Strategy:

Practising evidence-based approaches to reach your audiences and influence their behaviour for good.

Stakeholder Engagement:

Capturing valuable insights from the people who know you best to earn buy-in and turn your stakeholders into change ambassadors.

Digital Marketing, Social Media, and Websites:

Sharing your message online via engaging content and data-driven targeting.

Branding and Brand Management:

Building a consistent, relevant brand that engages your audiences, earns their trust and inspires action.

Behaviour Change Marketing:

Developing marketing programs that inspire audiences to make a positive change, then to go the distance to maintain that change.

Corporate Social Responsibility:

Helping companies fulfill their social mandates while simultaneously enhancing their reputation in the public, not-for-profit and private sectors.

Media Planning and Buying:

Designing research-based media plans that reach and influence the right audiences — shifting attitudes and behaviours while maintaining your budget.

Articles

Ask us about the services you see (and ones you don’t).
Because we can do it all.

An Argyle team member will respond personally as soon as possible. If your matter is urgent, please also call us at 202-494-4070.

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